The Vietnam International Travel Mart – VITM Hanoi 2026 took place from April 9 to 12, 2026, at the ICE Hanoi International Exhibition Center. The event featured 450 booths and attracted tourism promotion agencies from Vietnam and abroad, airlines, international organizations, and more than 600 tourism enterprises from 20 countries and territories, as well as 31 provinces and cities nationwide, with approximately 80,000 visitors attending for networking and transactions.

Within the framework of the fair, a series of specialized conferences and seminars were held, providing a platform for exchange, connection, and proposing solutions for industry development. It was also an opportunity to introduce unique tourism products and services, attractive promotional programs, and to expand cooperation opportunities in the tourism sector.

At the event, the booth promoting Non Nuoc Cao Bang UNESCO Global Geopark showcased sustainable tourism products and activities in the region, experiential geopark routes, as well as products from craft villages and partner networks. The booth attracted a large number of delegates, tourism businesses, and visitors who came to explore and learn more.

The exhibition space was vibrant and rich in local identity, featuring communication materials such as guidebooks for the four experiential tourism routes, geopark newsletters, and Cao Bang tourism brochures. Visitors also had the opportunity to discover local specialties and OCOP products such as bamboo shoots, arrowroot vermicelli, shiitake mushrooms, dried rice noodles, black jelly, as well as traditional handicrafts and souvenirs made from Dia Tren handmade paper, beeswax-printed fabric, and embroidered patterns of the Dao Tien ethnic group.

Notably, the traditional handicraft experience area, with direct guidance from artisans, offered engaging activities such as making fans, decorating notebooks, painting on handmade paper, embroidery, and beeswax painting on fabric. These activities contributed to preserving and spreading the value of traditional crafts, while creating a bridge to bring craft village products closer to the tourism market and promoting sustainable livelihoods for local communities.